Pioneer DJ has launched an Apple Care-like extended warranty option for its pro DJ gear. Called AlphaTheta Care Pro, it comes in two flavours, extending the manufacturer’s one-year warranty to three years and covering wear, tear and damage, and also optionally covering damage from accidental liquid spills.
The gear covered includes the DDJ-FLX10, DDJ-REV7, DJM-900NXS2, DJM-A9, DJM-S7. DJM-S11, DJM-V10, DJM-V10-LF, Opus Quad, PLX-1000, XDJ-1000MK2, XDJ-RX3, XDJ-XZ, XDJ-XZ, DDJ-1000 and DDJ-1000SRT.
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It appears that at this time the extended warranty is only available in the USA, and that prices begin at $169. There’s an extensive form that needs to be completed for each piece of gear you wish to include in your warranty, where you upload receipt scans, serial numbers and so on in order to activate a plan. Here is exactly what’s covered by the two plans:
First Thoughts
DJ gear often has a notoriously hard life, and while Pioneer DJ’s gear has proven to be generally reliable over the years, for many pro and semi-pro DJs who can’t afford to have a full redundant system waiting in the wings in case of failure of their primary gear, this could be an attractive proposition.
DJs are advised to take faulty gear to a local service point, or send to the company (they will pay the postage), but for many DJs it’s not having their gear while it is being repaired that is the real pain point when something goes wrong.
It wasn’t clear to us upon diving into the T&Cs of this warranty how quickly gear will be fixed, or whether temporary replacements will be offered during that process.
• Learn more about AlphaTheta Care and apply over on the Pioneer DJ USA website.
Phil Morse
